YouTube expands AI deepfake detection to Hollywood’s biggest stars

What’s new: YouTube has expanded its AI Likeness detection tools to include Hollywood celebrities, allowing them to monitor and report unauthorized use of their likeness in AI-generated content. This feature is accessible even to those without a YouTube channel, thanks to collaboration with major talent agencies.

Who’s affected

This update primarily impacts celebrities and entertainers, enabling them to protect their likeness from being misused in AI-generated videos and images on YouTube.

What to do

  • Celebrities can access the Likeness detection tool through the YouTube Creator hub to monitor the use of their likeness.
  • Users can report any unauthorized AI-generated content that features their likeness.

Sources