What’s new: Google Pixel has become the fastest-growing premium smartphone brand globally, achieving a 105% year-over-year growth in the first half of 2025. This growth is attributed to the strong performance of the Pixel 9 series, expansion into new markets, and increased marketing efforts. Google has now entered the top five premium smartphone brands, capturing a notable share of the market.
Who’s affected
Consumers and businesses considering premium smartphones may be impacted by the growing presence of Google Pixel in the market, particularly those looking for AI-first devices with a clean software experience.
What to do
- Evaluate Google Pixel devices for potential adoption in your organization, especially if seeking AI-driven features.
- Monitor market trends and consumer feedback regarding Google Pixel to inform purchasing decisions.
- Consider the implications of Google Pixel’s growth on competition and market dynamics in the premium smartphone sector.
