What’s new: Samsung is rebranding its standard Galaxy S26 model to the Galaxy S26 Pro, alongside the S26 Ultra and S26 Plus. This change aims to provide a clearer identity and purpose for the standard model, which previously lacked distinction within the lineup.
Who’s affected
Consumers and businesses looking to purchase Samsung’s flagship smartphones will need to adjust to the new naming convention, particularly those familiar with the previous Galaxy S series structure.
What to do
- Familiarize yourself with the new Galaxy S26 model names to avoid confusion during procurement or support discussions.
- Review specifications and features of the Galaxy S26 Pro to understand its positioning compared to the Plus and Ultra models.
- Prepare for potential changes in marketing and sales materials reflecting the new naming convention.
