What’s new: Xsolla discusses the evolution of player engagement through gamification and offerwalls, emphasizing the shift towards creating a seamless and rewarding ecosystem for brands and publishers. Key insights include the importance of player choice and the integration of various platforms to enhance monetization strategies.
Who’s affected
Brands looking to enhance their engagement strategies and game publishers seeking to optimize monetization efforts will benefit from the insights shared by Xsolla’s leaders.
What to do
- Consider implementing gamification strategies to improve brand performance and player engagement.
- Explore unified integrations for webshops, offerwalls, and social quests to streamline operations.
- Evaluate the potential of cloud gaming as a new ad format to reach players effectively.
